One-Of-A-Kind Coverage for Holmes Made Salsa

Property and Casualty client of ours, Holmes Made Salsa, sat down with Conrade Insurance to discuss what makes their business a staple to many, how coverage can be tricky for home-made goods like theirs, and why they chose us for their insurance needs.

Business & Origin Story

Tell us the story of your business. What inspired you to start it?

Holmes Made Salsa started with a love for great flavor, fresh ingredients, and bringing people together around food. What began as a passion for making salsa people truly enjoyed grew into a local business built on quality, consistency, and community support.

What makes your business one-of-a-kind?

We are one-of-a-kind because our products feel personal. Every jar represents local pride, bold flavor, and the care that goes into building something from the ground up.

What are some risks or challenges in your industry that people outside the business might not realize?

Food businesses face a lot behind the scenes, from product safety and inventory to equipment, employees, delivery, and changing customer demand. There is a lot to protect beyond the product itself.

Why is it important for you to protect something you’ve worked so hard to build?

This business represents years of work, relationships, and trust. Protecting it means protecting our team, our customers, and the future we are continuing to build.

The Partnership with Conrade

Before working with Conrade, what were you looking for in an insurance partner?

We wanted a partner who understood that our business was not one-size-fits-all. We needed someone who would listen, explain our options clearly, and help us feel confident about our coverage.

What stood out to you about how Conrade took the time to understand your business?

Conrade took the time to learn what makes our business unique. They looked beyond basic policies and focused on what we actually needed as a local food business.

How does working with Conrade give you peace of mind as a business owner?

Knowing Conrade understands our business gives us confidence. We can stay focused on serving our customers and growing the brand, knowing we have a team helping protect what we have built.

Can you share a moment or example where Conrade really showed up for your business?

Conrade has shown up by being responsive, thoughtful, and proactive. They help us think through coverage in a way that feels personal, practical, and built around our business.

Values & Recommendations

How have you seen Conrade’s values in action?

We have seen Conrade’s client-focused approach through the way they listen, communicate, and build real relationships. They make insurance feel less transactional and more like a true partnership.

What would you tell another business owner who’s looking for the right insurance partner?

Choose a partner who takes the time to understand your business. For us, Conrade has provided One-Of-A-Kind coverage and the peace of mind that comes from working with people who truly care.