To be the leading choice of insurance and employee benefits buyers in the segments and regions we serve.

1. Client Focus: We put the needs and satisfaction of customers first and strive to exceed their expectations. We work hard and are nimble. 
2. Accountability: We take responsibility for our actions and are willing to be held responsible for the outcomes of those actions. Respect: We value the unique gifts and attributes that every individual brings to our team and our communities. We treat others as we wish to be treated ourselves. 
3. Integrity: Only the highest ethical standards are acceptable in how we work as a team and serve our clients. 
4. Relationships: The foundation of the work we do is the genuine relationships we build with each other, our clients, and our neighbors. 
5. Service: We give without asking what’s in it for us and we have a sincere desire to improve the lives of those in our region. 
6. Thankfulness: We acknowledge that our success is a result of more than just our own hard work and we are thankful for the blessings we have received.

To be the leading choice of insurance and employee benefits buyers in the segments and regions we serve.

1. Client Focus: We put the needs and satisfaction of customers first and strive to exceed their expectations. We work hard and are nimble. 
2. Accountability: We take responsibility for our actions and are willing to be held responsible for the outcomes of those actions. Respect: We value the unique gifts and attributes that every individual brings to our team and our communities. We treat others as we wish to be treated ourselves. 
3. Integrity: Only the highest ethical standards are acceptable in how we work as a team and serve our clients. 
4. Relationships: The foundation of the work we do is the genuine relationships we build with each other, our clients, and our neighbors. 
5. Service: We give without asking what’s in it for us and we have a sincere desire to improve the lives of those in our region. 
6. Thankfulness: We acknowledge that our success is a result of more than just our own hard work and we are thankful for the blessings we have received.